SHARON
Sydney Sharon
Cord Blood Registry (CBR)
Newborn Stem Cell Preservation
Date
April 2021 — Present
Brief
Spearhead and lead the organic social media and influencer / brand partnerships program at CBR.
What I Do
I oversee the social team, develop and implement strategies aimed at organically growing the audience of expecting parents and healthcare providers, manage community engagement, create and design content, source and negotiate influencer collaborations, and track KPIs and ROI, while also leading marketing initiatives like the Pride campaign to ensure consistent, high-quality messaging across all platforms.
Results
CBR has seen a 208% increase in their audience garnering a 339% increase in impressions and 2,429.4% increase in engagements over the last three and a half years. All engagement metrics have seen over a 708% increase, which has raised their engagement rate per impression by over 475%.
California Cryobank
Number 1 Sperm Bank in the World
Date
April 2021 — Present
Brief
Spearhead and lead the organic social media and influencer / brand partnerships program at California Cryobank (CCB).
What I Do
I oversee the social team, develop and implement strategies aimed at organically growing the audience of expecting parents and healthcare providers, manage community engagement, create and design content, source and negotiate influencer collaborations, and track KPIs and ROI, while also leading marketing initiatives like the Pride campaign to ensure consistent, high-quality messaging across all platforms.
Results
CCB has seen a 272% increase in their audience garnering a 364% increase in impressions and 549% increase in engagements over the last three and a half years. All engagement metrics have seen over a 430% increase, which has raised their engagement rate per impression by over 39%.
Donor Egg Bank USA
Most preferred egg bank among HCPs.
Date
April 2021 — Present
Brief
Spearhead and lead the organic social media and influencer / brand partnerships program at Donor Egg Bank USA (DEB USA).
What I D0
I oversee the social team, develop and implement strategies aimed at organically growing the audience of expecting parents and healthcare providers, manage community engagement, create and design content, source and negotiate influencer collaborations, and track KPIs and ROI, while also leading marketing initiatives like the Pride campaign to ensure consistent, high-quality messaging across all platforms.
Results
DEB USA has seen a 2,245% increase in their audience garnering a 3,908% increase in impressions and 9,457% increase in engagements over the last three and a half years. All engagement metrics have seen over a 5,300% increase, which has raised their engagement rate per impression by over 138%.